One simple way to make people more greedy is to guilt them into generosity. The response is usually defensive. They clutch their wallets closer to their chests, fix a frozen smile to their faces and walk on by. I know, cos I’ve done that before. I’m not proud of that but there you have it.

Collectors that go door-to-door, stand on street corners shaking their semi-empty cans or cold callers have got a tough job. But it just doesn’t seem effective. In our culture it is all too easy to turn a blind eye to the injustices in our world because there seems to be too many. We can’t or don’t want to get our heads around them. It’s all too depressing.

So when a million voices call out in need, the ears of a million others slam shut. I think we need to be smarter about this. As much as we hate to admit it, our culture is greedy. We all know by now that there is actually enough food in the world to feed everyone. But still people die every day from starvation. We know that. But we keep on eating.

Guilt will not end world hunger. Greed will. That’s why Op Shops are so popular at the moment. There’s no pressure to give endlessly to these charities. There are no demands. There are just a few humble shops with odds and ends, 2nd hand clothing and collectables that give us a shopping experience without the guilt. Op shops tap into our desire for more. They are a great place of recycling, of course, but their main task is to fund a charity and they do it in a subtle way so that most of us don’t have to think about the horrible situations those in need are facing and how our measly dollars are helping them.

Massive fundraisers are also hip! Because people get a good feed, they get to hear from interesting people and they get to feel like they’re doing something good for the world. Tick that box. There are also awesome prizes that once again tap into our greedy nature. It’s just fact! I’m not putting down fundraisers or op shops, quite the opposite. I think they’re smart.

The fact is that most of us love to get! I love to get. I would go so far as to say it is my love language. But I look around Sydney and I see so much wealth and gluttony and stuff. And I wonder how I can get people to donate charities in Africa who are suffering, who can’t even put food on the table for their kids. I wonder how we can squeeze stuff out of our ‘stuffed’ city and dribble it into the hands of those who need it way more than we do.

And it all comes down to greed. How do we tap into greed and subtly turn it into generosity without having to lay a guilt trip, without begging, without disturbing?

Any ideas?

Here’s one     http://ourneighbours.org/

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